1.” Posting Anytime/everywhere is good.”
Example: You wouldn’t tweet out you just accepted a new job at 2am, and expect congrats right away would you? No. Because you know that most people aren’t going to be online at that time. You’ll wait until the height of social activity time and make the big announcement! Managing a social media account is a little like that – if you squint and tilt your head. The truth is that there are certain times that have more activity than others. And those times change from one social platform to the other.
- “My customers aren’t on social media.”
That’s just not something you can say these days. Here, I’ll give you some figures to mill over: Facebook just reach 1.59 billion users, Twitter has reached 320 million monthly users, LinkedIn has 400 million, Pinterest has passed 100 million, and Instagram has the reach of over 400 million users, and Snapchat’s numbers are still unknown. With these kinds of audience numbers, you’re sure to find enough of an audience worth the time to spend on the platform.
- “Join every network ASAP or you’ll miss a customer.”
While it can be fun to play around on all the social platforms, as a business being more selective is better. You have to think very carefully about the social platform before you sign up – because you should never leave a profile alone on social media. Each social platform has its own characteristics, some networks are very simple and extremely targeted while others are generalized and overpopulated. You need to find the happy middle ground here for your business.
- “Pinterest is only for A. Girls/Women/Female Products and B.B2C Businesses”
“Don’t knock it till you try it!” are my words of wisdom here. People categorically underestimate Pinterest as a selling and branding tool. The effect of the platform is really only just now being recognized by marketers. I’ve seen some great Pinterest Brand Boards and they definitely utilize the platform beautifully.
- “Social media is only an M-F Job detail.”
Sorry to tell you this but social never stops. Innovative marketing techniques are continuously showing us that great posts can happen at any time. There are tons of metrics that say that weekends are powerful media times. Here is a basic list of when to post to the bigger social networks:
Pinterest: Saturdays are your best bet for reaching Pinterest users—and later at night.
Instagram: Monday to Thursday except from 3 p.m. to 4 p.m.
LinkedIn: Midweek posting is optimal from 5–6 p.m.
Twitter: B2B business is best Monday through Friday, B2C is best on weekends and Wednesday. For maximum retweets post 12 pm, 5 pm and 6 pm.
Facebook: Thursday and Friday 1pm-3pm
- “Just getting ‘Likes’ is good. Even if they’re by the same people.”
This is basically, “If my friends Like everything of mine then my appearance is good.” No.
- “You can’t sell products through social media.”
For any good business to succeed, one has to know that half of sales is the relationship. In fact, most people say that they would buy a product recommended by a friend over a commercial. But being a business owner on social media isn’t all about selling, you need to listen to your audience as well.
- “I should see results immediately.”
There is no magic wand that you can wave to get your Facebook Fan Page a million Likes in 2 days. Social media networking takes time, conversation, and consistency. I’ve said it before, selling on social media is more about relationship building than actual selling. And building a relationship with customers is difficult and takes time.
- “Everything happens too fast for good metrics.”
EVERYTHING is measured by social media. In my years of working with Social Media and Digital Advertising, I’ve seen the reach of data metrics explode. Not to sound creepy or anything, that’s just how it is. It’s easy to remove the cookies that track you.