74% of leaders cut back marketing they weren’t sure how to measure.
If you can’t say what your marketing returned, you’re not alone. I work directly with founders and leadership teams to find what’s holding growth back, then fix it with your team. (Source: Gartner, February 2025)
Sound familiar?
You’re not short on effort.
Campaigns are running. There’s a CRM, an agency or two, and a dashboard nobody fully trusts. Growth usually stalls for one of three reasons.
Your Data Can’t Be Trusted
When marketing and sales report different numbers, every decision becomes a debate.
How to get data you can trust →
Your Funnel Is Leaking
Leads keep coming in, but too few become customers. Good ones get lost between marketing and sales.
How to fix your funnel →
You Can’t See What’s Paying Off
You’re spending on marketing but can’t tell which channels bring in revenue, so budget decisions become guesswork.
How to track attribution and ROI →
The cause usually sits upstream: unclear ownership, leaky handoffs, unreliable data, or a plan with thirty priorities instead of three. I find that constraint before adding more campaigns, tools or people.
Impact
What I’ve built for clients
400+
locations mapped for a CDP rollout
At a healthcare network, I mapped each location by address, aliases, ownership, agency and measurement identifiers, then spent six weeks validating the map with agency leaders.
~90
clinics connected to marketing investment
For a private-equity-backed network, I connected a multimillion-dollar paid search program with clinic activity, service demand and modeled financial contribution, giving leadership a shared view of performance.
~270
campaigns in one paid search program
While helping bring paid search in-house across about 90 locations, we cut 15 to 20 active conversion goals down to a smaller set of priorities and improved how people could contact a clinic.
Smaller-business results include 27% more new customers for Overtime Bar & Grill and a 20% higher website conversion rate for Gauntlet Fitness.
How it works
Diagnose first. Build with your team. Hand it off.
01
Discovery: the first 30 days
I interview your leadership and the teams involved, then map how the business grows. You get the current state, the gaps, the priorities and a plan you can act on.
02
Build with your team
I work directly with your leaders and staff. We improve what’s already working while we repair what isn’t, and we keep moving even when the data isn’t perfect.
03
Hand it off
The goal is a team that runs this without me. Some clients keep me on as an advisor. Others don’t need to.
Next step
Bring me the report you can’t make sense of.
Or the growth problem nobody has solved yet. We’ll start there, and you’ll know the scope and cost before any work begins.