10 Social Media Tactics for Growth

Here is a great comment I found on Hootsuite: “There are 3.8 billion people using social media today—more people than there were on the entire planet in 1971. In 2020, 3.8 billion is nearly half the world’s population.” As business professionals, we all know social media is the modern normal, an efficient way to promote products and services. But you can understand how managing social media can become insurmountable – which platform to use, on what day to post, when to post, what to post, etc. Business owners have hundreds of concerns to deal with on any given day. Here, I hope I compiled easy tactics you can implement throughout your social media strategy.

Here are our top 10 social media strategies you should be using for success!

Produce Multimedia Content: Video, Infographics, and Quote Cards have increasingly become the most shared posts across brands and people. Being innovative with your media posts engage a larger number of people, get more shares and increase brand awareness. Start integrating multimedia into your posting schedule today with a few easy tips. You can learn more about how to integrate video into your online strategy here.
Social Media Growth Tactics

Growing a brand requires getting attention from the
right people at the right time.

Customized Posting Schedule by Social Platform: Each social platform is unique from the others – The way a brand writes posts in vastly different from Twitter to Instagram to Facebook, to name one aspect. As a business, you will need to determine which platforms is best for you to reach your audience. Once you select the platforms, do a little research to find the best days and times to post, how often to post and how to construct your post.
Focus on Engaging the Audience: With social media, your main focus should be to interact with your audience. This is the key to growing your brand awareness, increasing lead generation and more. You can engage with by
    1. Posting informative and interesting content, even better if you can speak directly to YOUR audience demographic. Remember your buyer profile!
    2. Post visual or video content
    3. Respond to comments or messages in a timely manner
    4. Connect your website and social profiles
Brand Yourself on Social Media: It is important to understand the importance of social media to the modern business owner. Social media has become vital to lead generation and brand awareness in today’s technology saturated retail market.
Use Social Ads Where Best: For many businesses, it is a great idea to pay for ads on social media channels. Those ads can be a boosted post, sponsored content, paid pin, or something else. These ads have the bonus of being highly targeted and reach a whole new audience. 
Respond to Audience Comments: Develop a policy of replying back to comments as soon as possible. If someone has taken the time to comment and talk to you brand, you should always make them feel heard. For negative comments, the best practice is to have a ‘stock’ but customize reply.

Ask Questions of your Audience: Open the pipe of conversation with your audience. Conversation that only runs one way is a lecture, your business should be a free-flowing back and forth of comments, questions, requests, praise, and more.

Be Systematic in Your Posting Schedule: If your brand utilizes Facebook or Instagram LIVE, posts on a schedule, or plans out post ideas weeks in advance – you’ve built a great foundation for a strategic and systematic social media success. Now you must use the elements you already have in a way that amplifies each post because they build onto each other. For example, plan to host your LIVE events at the same time on the same day each week. 
Review Online Metrics: As a brand you should be aware of how your social media channels are performing. Facebook Insights, one such analytics dashboard, is a great way of better understanding the type of audience your channel is attracting or which type of post is getting better engagement in shares, likes or comments. Analyzing these metrics can allow you to better adjust your brand persona on each channel.
Track & Share Results: Once you starting reviewing the online metrics, you should be able to uncover patterns, trends and opportunities.
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