Multi-Platform Digital Education Course Training
Etowah Pediatrics Offices, a distinguished multi-location pediatrician group, approached us with a resolute ambition – to cultivate their online branding and marketing prowess. While their medical expertise was undisputed, they sought guidance on navigating the ever-evolving landscape of digital marketing. With a dedicated office manager overseeing marketing, the client was determined to harness the potential of online platforms. We embarked on a transformative journey to deliver tailored educational courses encompassing SEO, Facebook, and YouTube – key platforms to bolster their online presence.
DISCOVERY
Holding a strong foothold in the community, Etowah Pediatrics boasted a team of revered doctors with an impeccable reputation. Eager to channel their success into the digital realm, the office manager sought an extensive educational program. With a vision to strengthen the website, engage parents on Facebook, and establish a YouTube presence, they embarked on an exploration of online marketing strategies.
DELIVERABLES
SEO Learning Journey: Navigating Digital Visibility
Recognizing the pivotal role of SEO in enhancing online visibility, we launched a 6-week intensive SEO course. This comprehensive program comprised nine sections, each meticulously crafted to empower the client with practical knowledge.
- Defining SEO & On-Page
- Tactics with a course-wide glossary of terms
- Conducting an SEO Audit on your site
- User Experience Design:Research, Personas, and more
- SEO Implementation: where to add your insights
- Understanding Search Engine Algorithms: How to Get to the Top
- Keyword Research
- Off-Page SEO: Tools, Platforms, and Practices for Growth
- Link Building: Finding an Online Community
- Measurement: Tactics, Tool, Metrics, and Understanding Them All
Facebook Brand and Marketing Guided Learning: Unlocking Social Engagement
Harnessing the power of Facebook, we designed an educational course targeting audience engagement and brand promotion. The curriculum encompassed a deep dive into effective strategies:
- Facebook for Business: Page Breakdown (Images, SEO, and More)
- Facebook DNA: Ways to Grow Your Presence
- Welcome to Branding on Facebook: Reaching the Right Person
- Welcome to Posting: Building a Posting Strategy
- Welcome to Groups: Tactical Approach to Interacting with Groups
- Advertising on Facebook: Tips, Tricks, Tactics, and Tacos
- Apps Across Facebook
- Facebook Reporting
YouTube Mastery: Unleashing Video Potential
Recognizing the potency of video content, we equipped the client with a comprehensive YouTube education. The curated program spanned crucial aspects of YouTube branding and content creation:
- Outlining Your YT Strategy: Building for Longterm Success
- Learn the Landscape: Finding Competitors & Friends
- YT SEO: Using Keywords for Search-ability
- Finding Your Audience: What are they watching
- Creating Videos Worth Finding
- Building Out Your Channels: Channels by Topic
- Shareability: Getting Your Video Organically Shared
- YouTube Analytics
RESULTS
Upon completion of our tailored educational courses, Etowah Pediatrics Offices underwent a remarkable transformation in their online approach. Armed with insights from SEO, Facebook, and YouTube, the client was not only empowered to take charge of their online branding but also felt confident in optimizing their website, engaging with parents, and utilizing video content strategically. By providing comprehensive education and actionable insights, we empowered Etowah Pediatrics Offices to embrace the dynamic world of online marketing, ultimately propelling their business forward.