Scrolling online, you will notice the many brand videos. This has been a growing trend over the last few years. Modern companies need video elements for marketing. Viewers can build a deep connection through a video in just an instant. Viewers claim they retain 95% of a message when obtained via video. (Social Media Week).
With any marketing effort, a business should present in their brand voice. Company videos enhance your brand and add to your image. By asking yourself those questions, you will come up with 20-30 video ideas. Let’s look at some of the most common types of videos that companies use to promote their brand.
Video marketing for small businesses is not as complicated or expensive as you might think. With some planning and a sprinkle of creativity, you can create marketing videos that amaze your audience. If you are still a little lost on where to begin, we have come up with a few video types that viewers enjoy watching across any industry.
Education and Webinars
YouTube has changed the media world. It’s enabled people to use the site as an at-home video DIY guide. Similar sites allow people to get tips from experts. As a business owner, you are an expert and seen as an industry leader. 41% of video marketers have used webinars as a channel. (Wyzowl). Use that name recognition, as a path to educate people on your products, services, or industry.
Use tools like Google Trends to learn more about the types of searches your audience is conducting and what content you could create to answer those questions. To convert watchers to customers, close your videos with strong calls to action.
Examples of strong Calls to Action for webinars include:
- Claim Your Offer
- Redeem Your Discount
- Book a Demo
Client Testimonials
Businesses see the benefit of using client testimonials throughout the creation of their marketing strategies. An endorsement from a client on your product is an influencing force of nature. Go to any page of your website and count how many times you make descriptions of your company and ask how many times to do use “easy,” “innovative”, “creative?” How many times to back up those descriptions with proof? Client testimonials give third-party verification of your business. These types of videos build instant trust with potential customers.
Sometimes known as “product testimonial video” or “testimonial ads,” they’re videos that show off your clients’ or employee positive reports with your product, company, or logo. These videos excel at nurturing trust and connection by letting your customers know how your products can help them and others. With today’s shopping habits, 85% of customers search for reviews online early in the purchase process. Meaning getting your customer aware of you and your product at an earlier point is essential. That can mean using a highlight video to showcase features and benefits, a comparison video to show the differences between you and your competitors, a value prop video to illustrate how your product can help your customers, and finally, videos to your loyal customers thanking them.
- shake it up with interesting visuals
- reinforce key ideas and takeaways
- figure out the right tone for your testimonial
- emotion is a powerful instrument. use it.
- many voices, one message
- you don’t need long to do it right!
- a testimonial with personality will set you apart
- results make for the best showcases
- compelling themes make for compelling videos
- sometimes, it doesn’t have to be about you
- but keep the focus where you need it
- your brand/product can be just a jumping-off point!
- amazing questions often lead to amazing responses
- great stories stick with viewers
- testimonials aren’t just for potential customers
Product Reviews
Go Live
Live streaming has exploded in popularity in only a few years. Platforms like Facebook and Instagram Live host hours of live content. Social media has leveled the playing field in marketing, allowing small business owners the chance to reach huge audiences. Companies can use Live streaming to explain breaking news, updates, launches, events. Live videos satisfy our deep need for instant inclusion. We’re able to interact with a community in real-time and speak out. Live streams can make us feel like we’re at an actual, live event.
That’s why social media live streaming is so compelling for small businesses. For those that make an effort and do it right, it offers a way to cut through the noise of all the other posts and tweets online, capturing viewers’ attention and making a bigger impression overall.
Video advertising is becoming more and more affordable and widespread. Video adoption grows partly because of advances in technology but also because it’s easy to spread across the globe. Making marketing videos for your business requires creativity and knowledge of human psychology. The cocktail of these components makes it possible to create real miracles of advertising at a minimal cost.
Emotionally charged, creative video advertising can be spread on the Internet in a matter of days, getting millions of views. And this is the whole point of video marketing: the only creative survive!