A/B Testing: Your Guide to Making Smarter Marketing Decisions

Posted inGeneral Marketing
Think your marketing campaigns are firing on all cylinders? Buckle up for a reality check. To truly conquer the online arena, you need data-driven insights that tell you what's working, what's not, and what tweaks can skyrocket your results.Enter A/B testing, the unsung hero of optimization. It's like peering into a crystal ball, showing you precisely which elements of your campaigns resonate with your audience and which fall flat. But let's be honest, A/B testing…

Mastering Local SEO: Unveiling the Power of Local Search Intent

Posted inContent Marketing, General Marketing, Search Engine Optimization (SEO)
Hello fellow marketers! In the ever-evolving realm of digital marketing, staying ahead of the game is crucial. Today, we’re delving into a fundamental aspect of Search Engine Optimization (SEO) - optimizing your website for local searches and understanding local search intent. Local SEO isn't just about being found; it's about being found by the right audience in your neighborhood. Let's navigate the exciting landscape of local SEO together and discover the wonders it can work…

Click, Engage, Convert: Designing Landing Pages that Seal the Deal

Posted inData Analytics and Insights, General Marketing, Lead Generation
Conversion Rate Optimization (CRO) is a strategic approach aimed at refining your website to increase the percentage of visitors who complete a desired action—whether it's a purchase, sign-up, download, or any other goal you set. Essentially, CRO helps you get more value from your existing traffic. And where does it all begin? The landing page. A landing page is like the welcoming doorway to your offerings. It's where visitors land and decide whether to take…

10 Easy Social Media Strategies You Should Be Following for Success

Posted inGeneral Marketing
Here is a great comment I found on Hootsuite: "There are 3.8 billion people using social media today—more people than there were on the entire planet in 1971. In 2020, 3.8 billion is nearly half the world’s population." As business professionals, we all know social media is the modern normal, an efficient way to promote products and services. But you can understand how managing social media can become insurmountable - which platform to use, on what…

How to Integrate Video into Your Online Strategy

Posted inContent Marketing, Digital Marketing, General Marketing
Scrolling online, you will notice the many brand videos. This has been a growing trend over the last few years. Modern companies need video elements for marketing. Viewers can build a deep connection through a video in just an instant. Viewers claim they retain 95% of a message when obtained via video. (Social Media Week). With any marketing effort, a business should present in their brand voice. Company videos enhance your brand and add to…